BLOG #2

My initial reaction to the ad after reading the text and seeing the beaten up shoes was to ask myself the question, what could these people possibly be advertising and why are they so against jogging. The beaten up shoes and the products they sell on the website just started to gear me towards the right answer. It is just odd to see people who are so into running that they are against jogging. So I asked myself what the difference between jogging and running are and its all just kind of silly that they would advertise running by denouncing jogging. I suppose the title stood out to me the most, that little bit about finding dead bodies as an incentive to run instead of jog.

I do run, at least, I do cardio workouts in order to get in shape for sports, and this was in no way controversial to me, just an interesting way to sell things for strictly running.

I think the allusions to TV shows and what the text talked about were just ways of drawing people who have ever watched a crime drama or even the news. It seemed kind of humorous to me that they would choose finding dead bodies as an incentive to run. The layout was definitely interesting because we see the beaten up shoes (I always look at the pictures first) and then the larger text just puzzled me as to what they might be advertising or promoting.

I think values that are promoted are obviously the act of running, but also very vague maybe even sarcastic call to action to help local police in any way possible, but i think that comes across as more humorous.Things that are discouraged are only the act of jogging, it is only mildly discouraged in this one add, but on the website, these people are serious about denouncing those who call them joggers.

In the Pearl Izumi ad, the separation of runners and joggers I think in some ways makes the ad unique and makes it stand out. Also in a way, the ad alienates the jogging population and in doing so, makes the runners seem elite, as if you would want to be a part of them. So its a product ad and a recruitment ad in a way.

The use of pathos in the ad plays with our emotions in that it makes us question what the ads logic is, but it more so uses almost humorous text to show that runners are more elite than joggers. The Reebok ad also plays with our emotions because it shows us a possible outcome to running and most people would groan at the sight of this runner vomiting. I think it is persuading the opposite, to jog instead of run by making you not want to experience the pain of running, possibly vomiting.

I would choose the Pearl Izumi ad to run in a magazine because it is easier to look at than the guy puking, although it is longer, the opening line sets up the reader to want to read the rest of the ad, wheras the Reebok ad makes you want to turn the page.